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It shall be the ideal, the resolve, and the duty of each member of the New Brunswick Association of Optometrists:

• To accept as one’s primary concern and responsibility the visual welfare of all patients;
• To promote in every possible way high standards of vision care for all people;
• To render optometric services with equal diligence to all patients, regardless of race, creed, or economic status;
• To consult freely with colleagues and with members of other professions whenever such consultations are in the best interest of the patient;
• To seek continued growth of skill and knowledge so that the optometrist’s patients may receive the full benefit of advances in the art and science of vision care;
• To share one’s professional knowledge concerning one’s patients, and to use such information only for the benefit of those patients;
• To maintain at all times the dignity, honour, and integrity of the profession.
• To maintain their offices and their practice in keeping with professional standards